Our Research & Development Initiatives
We believe that innovation is key to building inclusive societies. Our research projects focus on education, social impact, and sustainability, turning ideas into real-world solutions.
55 Techniques of Psychology: Storytelling Behind Influence
Seg Kirakossian, Anahit Matinyan, Monica Bogdan, Vahagn Vardumyan
October 1, 2025 - October 1, 2025
A comprehensive handbook examining 55 psychological influence techniques used in media, advertising, politics, and digital environments to increase vulnerability and manipulate behavior.
Green Ammonia – Shaping the Future
Haythem Kamel B, Mohamed Abdelwahab, Mohamed Elshahawy, and Sara El Zayat.
May 15, 2023 - May 15, 2023
An insight into ammonia’s fossil fuel dependency and the global shift toward cleaner production methods.